Overview
Are you looking to enhance your design and marketing proficiency to help boost your career prospects? Building a satisfying career can be a lifelong process but if you want to gain a competitive edge in your job search, look no further!
With this Landing Page Design & Conversion Rate Optimization course, you will build the solid foundation you need to kickstart a successful career in the design and marketing industry.
The course covers the essential things you need to know to boost your career within the design and marketing. It provides you with the ability to improve your earning potential.
Covering everything you need to know to boost your career within design and marketing, this industry recognised certification includes 46 comprehensive bite-sized modules that you can learn in your own time, pace and environment. Complete your course and earn your qualification in just 9 hours 44 minutes with dedicated online support you can trust and rely on.
Why Learn With Queen Mary Academy?
- 50,000+ students worldwide
- Start a new career or advance your current one & land your dream job
- Most in-demand skills for today’s job market
- Award-winning Customer Support
- Partnered with biggest accreditors in the world
Benefits You Will Gain
- No hidden fees.
- 24/7 access to the Learning Portal.
- Receive the UK and globally recognised certificate on completion of the course.
- Qualified tutor support and exceptional customer service.
- Access the Learning Portal whenever you want
- Learn from industry-leading experts.
Who is this course for?
Whether you are looking to enhance your employment prospects, boost your CV with essential skills or climb the career ladder to a higher position, this Landing Page Design & Conversion Rate Optimization course will work as an initial step towards earning an internationally-recognised qualification that could prove invaluable for your career.
This Landing Page Design & Conversion Rate Optimization course has been designed for learners who are looking to gain the skills and credentials to fast track a fulfilling career in design and marketing.
Entry Requirement
The Landing Page Design & Conversion Rate Optimization course is for learners of all levels, with no specific enrolment requirements; all you need is the commitment to learn, knowledge of the English language, and basic numeracy and IT skills. Students must be over the age of 16.
Certification
Once you have successfully completed the Landing Page Design & Conversion Rate Optimization course, you will receive an accredited certificate from Queen Mary Academy as validation of your new skills. Certification is available in PDF format, at the cost of £12, or a hard copy can be sent via post at the cost of £27.
Career path
On successful completion of the Landing Page Design & Conversion Rate Optimization course, learners will have the knowledge, skills and credentials to enter the relevant job market, with the confidence to explore a wide range of industry-related professions. Students will be able to add this qualification to their CV/resume, giving them a head start in their chosen field.
Course Curriculum
| Landing Page Design And Optimization fundamentals | |||
| Welcome to this course! Let’s lay the groundwork for good landing page design | 00:13:00 | ||
| The Myth Of The Perfect Landing Page Conversion Rate | 00:12:00 | ||
| The 3 Main Types of Landing Pages and How To Use Them Effectively | 00:19:00 | ||
| Common Business Models and Understanding Your Conversion Actions | 00:19:00 | ||
| The AIDA Sales Funnel and The Online Decision Making Process | 00:17:00 | ||
| The Awareness Stage of the Funnel: Where It All Begins | 00:17:00 | ||
| The Interest Stage of the Funnel … Tell Me More | 00:14:00 | ||
| The Desire Stage of the Funnel … I Want What You Sell | 00:12:00 | ||
| The Action Stage of the Funnel … I’m Going to Buy What You Sell | 00:09:00 | ||
| The Fogg Behavior Model and how it Applies to Good Landing Page Design | 00:19:00 | ||
| Making Your Landing Page Design Memorable | 00:14:00 | ||
| Principles Of Good Landing Page Design : Examples, Care Studies & Best Practices | |||
| The Primacy of Product and The Concept of Usability in Landing Page Design | 00:15:00 | ||
| Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks | 00:11:00 | ||
| The 5 Second Usability Test in Landing Page Design (and how you can use it now) | 00:12:00 | ||
| The Art and Science Behind Designing High-Converting Calls To Action (CTA’s) | 00:18:00 | ||
| Readability and Visual Hierarchy Landing Page Design | 00:20:00 | ||
| Respecting Web Conventions in Landing Page Design | 00:13:00 | ||
| Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates | 00:20:00 | ||
| Information Architecture and Accessibility – Landing Page Design Best Practices | 00:20:00 | ||
| Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices | 00:15:00 | ||
| Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices | 00:08:00 | ||
| Dedicated Landing Page Design Best Practices (Part 1) | 00:15:00 | ||
| Dedicated Landing Page Design Best Practices (Part 2) | 00:12:00 | ||
| Principles Of Persuasion in Landing Page Design | |||
| Using Scarcity to Improve Conversion Rates on Your Landing Pages | 00:09:00 | ||
| Principles of Persuasion – Reciprocal Concessions & Reciprocity in Landing Pages | 00:12:00 | ||
| Principles of Persuasion … Anchoring and Cognitive Dissonance Theory | 00:19:00 | ||
| User Scenarios and Contextual Perception in Landing Page Design | 00:16:00 | ||
| Designing And Buliding A Landing Page Step by Step in Unbounce | |||
| My Favorite Landing Page Builders and Getting Started With Our Unbounce Page | 00:10:00 | ||
| Getting Familiar With the Unbounce Page Builder and Adding Our Header Section | 00:07:00 | ||
| Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool | 00:16:00 | ||
| Working With Background Imagery in Landing Pages and Developing Our Hero Section | 00:15:00 | ||
| Creating a Form, Action Block, and Finishing the Hero Section in Unbounce | 00:19:00 | ||
| Discussing Landing Page Design Changes and Creating our Primary Content Section | 00:16:00 | ||
| Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce | 00:10:00 | ||
| Publishing Your Unbouonce Landing Page on Your Custom Domain | 00:03:00 | ||
| Adding Custom CSS in Unbounce to Create Professional Drop Shadows | 00:06:00 | ||
| Making Your Landing Page Design Work Better With Custom Javascript Snippets | 00:02:00 | ||
| Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines | 00:08:00 | ||
| Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form | 00:03:00 | ||
| Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights | 00:12:00 | ||
| Integrating Your Unbounce Form Submissions With Your Mailchimp Account | 00:09:00 | ||
| Bonus | |||
| Goodbye For Now … I Will Miss You Dearly | 00:02:00 | ||
| Bonus Content: Real-Life Audits- Landing Page Design Best Practice | |||
| Western Computer Audit Part 1 | 00:08:00 | ||
| Western Computer Audit Part 2 | 00:09:00 | ||
| Western Computer Audit Part 3 | 00:15:00 | ||
| Western Computer Audit Part 4 | 00:14:00 | ||
| Order Your Certificate Now | |||
| Order Your Certificate | 00:00:00 | ||
Course Reviews
No Reviews found for this course.
Related Courses
Modern Web Design
£349.00
Instructors
14 Days Money Back Guarantee
