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Copywriting for Beginners: How to Persuade

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Are you looking to enhance your copywriting proficiency to help boost your career prospects? Building a satisfying career can be a lifelong process but if you want to gain a competitive edge in your job search, look no further!

With this Copywriting for Beginners: How to Persuade course, you will build the solid foundation you need to kickstart a successful career in the copywriting industry.

The course covers the essential things you need to know to boost your career within the copywriting. It provides you with the ability to improve your earning potential.

Covering everything you need to know to boost your career within copywriting, this industry recognised certification includes 22 comprehensive bite-sized modules that you can learn in your own time, pace and environment. Complete your course and earn your qualification in just 1 hour 19 minutes with dedicated online support you can trust and rely on.

Why Learn With Queen Mary Academy?

  • 50,000+ students worldwide
  • Start a new career or advance your current one & land your dream job
  • Most in-demand skills for today’s job market
  • Award-winning Customer Support
  • Partnered with biggest accreditors in the world

Benefits You Will Gain

  • No hidden fees.
  • 24/7 access to the Learning Portal.
  • Receive the UK and globally recognised certificate on completion of the course.
  • Qualified tutor support and exceptional customer service.
  • Access the Learning Portal whenever you want 
  • Learn from industry-leading experts.

Who is this course for?

Whether you are looking to enhance your employment prospects, boost your CV with essential skills or climb the career ladder to a higher position, this Copywriting for Beginners: How to Persuade course will work as an initial step towards earning an internationally-recognised qualification that could prove invaluable for your career.

This Copywriting for Beginners: How to Persuade course has been designed for learners who are looking to gain the skills and credentials to fast track a fulfilling career in copywriting.

Entry Requirement

The Copywriting for Beginners: How to Persuade course is for learners of all levels, with no specific enrolment requirements; all you need is the commitment to learn, knowledge of the English language, and basic numeracy and IT skills. Students must be over the age of 16.


Once you have successfully completed the Copywriting for Beginners: How to Persuade course, you will receive an accredited certificate from Queen Mary Academy as validation of your new skills. Certification is available in PDF format, at the cost of £12, or a hard copy can be sent via post at the cost of £27.

Career path

On successful completion of the Copywriting for Beginners: How to Persuade course, learners will have the knowledge, skills and credentials to enter the relevant job market, with the confidence to explore a wide range of industry-related professions. Students will be able to add this qualification to their CV/resume, giving them a head start in their chosen field.


Course Curriculum

Write to Persuade
Give your sales pitch a proven structure 00:05:00
Write with features and benefits 00:05:00
Overcome objections 00:04:00
Be Specific 00:03:00
Differentiate 00:02:00
Think Visually 00:06:00
Overcome doubts with testimonials 00:04:00
Get your testimonials right 00:03:00
Give your buyer a deadline 00:01:00
Offer a guarantee that hurts 00:03:00
Follow these five tips for better body copy 00:02:00
Make Offers They Can't Refuse
Why your copy needs an offer 00:03:00
Make two offers 00:02:00
Use these six proven free offers 00:04:00
Use one of these 10 B2B information offers 00:04:00
If in doubt, discount 00:03:00
Improve your offers with this checklist 00:03:00
Keep Your Readers Hooked
Keep them hooked 00:03:00
Make your copy more personal 00:02:00
Give your sales pitch with subheads 00:01:00
Keep your readers hooked with great captions 00:03:00
Improve your readability 00:03:00
Order Your Certificate Now
Order Your Certificate 00:00:00

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Copywriting for Beginners How to Persuade



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